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The Story of

throwbakc

From TikTok Pioneer to Industry Visionary The Birth of throwbakc Studio

In the golden era of digital content, where attention is currency and vertical videos rule the screen, one name stands tall Prateek Jain. Former Executive Producer at ByteDance (TikTok India), Prateek played a pivotal role in shaping the short video content ecosystem in India. He not only led content at scale he built the first-ever TikTok studio in the country, laying the foundation for how creators and brands engaged with audiences through vertical storytelling.

Armed with that transformative experience, he envisioned something bigger a legacy project born from the DNA of the short-form revolution. Enter: throwbakc studio.

throwbakc Studio: Built for the Vertical Video Era

Located in Mumbai’s creative epicenter — Andheri West, near Yash Raj Studios and Fun Republic — throwbakc studio is a purpose-built, 1700 sq. ft. space with a soaring 13-ft height. Every square foot is designed with one mission: to empower the vertical video generation.

This is not just a studio. It’s a modern-day content factory, engineered for creators, influencers, startups, and established brands looking to dominate the digital scroll.

From zero to viral — throwbakc provides a complete ecosystem:

•Ideation & creative strategy

•Scripting, shooting & editing

•Motion graphics & post-production

•Lighting, set design & direction

•Platform-optimized delivery for Reels, YouTube Shorts, TikTok, and more

Whether you’re an individual building a personal brand, or a global company launching a new campaign, throwbakc studio is your one-stop powerhouse for crafting impactful, high-converting, short-form content.

Why throwbakc?

Because today, attention is earned in seconds — and throwbakc studio was built to master those seconds.

Because Prateek Jain knows the vertical game from the inside out — and he’s created a space that reflects that mastery.

Because the future of storytelling is fast, raw, real — and throwbakc is already there

Our Value

We make videos using the latest equipment supported by experts in the editing field

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